The Current State
An honest assessment of where things stand, with respect for the work that brought MLI to where it is today.
Where You've Been
The current site has served MLI through years of growth.
The current website was built when MLI was a different company. It has served its purpose, providing a presence for customers and partners who needed to learn about your capabilities. WordPress was a reasonable choice at the time.
Your team has maintained it through the years, doing their best with the tools available. That work matters. It kept MLI visible during a period of significant growth.
But MLI has evolved. The Mesa expansion. The US-JOINT Consortium membership. Recognition from Governor Hobbs. These milestones signal a new chapter. The digital presence should reflect that evolution.
Common Growing Company Challenges
These aren't failures. They're signs of a company that has outgrown its original digital foundation.
Content Management Complexity
WordPress requires technical expertise that takes time away from more important work. Adding a press release or updating content takes longer than it should.
Design Limitations
The current platform constrains how you present your brand. The design reflects an earlier era of MLI, not the global leader you have become.
Security Considerations
Legacy WordPress installations require constant attention for security patches and plugin updates. Your brand reputation depends on a secure presence.
Mobile Experience
Your customers research suppliers on every device. The mobile experience should match the precision you deliver in your products.
Multi-Language Readiness
Serving customers in China, Korea, Japan, and Taiwan requires a global architecture. Legacy platforms make localization difficult.
Search Visibility
When prospects search for semiconductor chemistry suppliers, your technical leadership should be discoverable. Modern SEO requires a modern foundation.
What Your Customers See
When Intel's procurement team evaluates suppliers, they visit your website. They form an impression before ever speaking to your sales team. That impression shapes the conversation.
When a PhD chemist considers joining MLI, they research the company online. They look at your digital presence as a signal of how the company operates. Top talent expects a top-tier experience.
When journalists write about semiconductor supply chains, they cite companies they can easily research. A strong digital presence earns coverage that a dated one does not.
The Opportunity
This isn't about what's wrong. It's about what's possible.
MLI has earned its position through four decades of precision chemistry and customer partnership. The question isn't whether your work speaks for itself. It does. The question is whether your digital presence amplifies that message or mutes it.
A modern digital foundation does more than look good. It makes Kyoko's job easier. It gives the sales team a tool they're proud to share. It attracts talent who want to work at a forward-thinking company. It positions MLI as the industry leader it has become.
See What's Possible
We've designed a vision for MLI's new digital presence. It reflects your precision, your global reach, and your leadership position.
Explore the Vision